I love (especially when it's a national thing) the pride that comes with seeing your team (or athlete) do well in a competition. It brings people of different beliefs and backgrounds together and for just a moment we forget all about our differences. Now I realize that, in the case of some sports and athletes, a bad taste is left in the mouths of some. And I get that there are many things that bring people together but I like that sports seem to have a universal appeal that most of the other things don't. This is my reason for watching the Olympics every time they come around. Plus there really isn't any other time I can watch Curling on TV!
Now I get to look forward to The Masters, The Triple Crown, Wimbledon, The World Cup and of course my favorite, (American) Football in the fall! Togetherness and pride all over the place!!